# Focaccia Digital > Pioneering digital advertising solutions through innovative technology platforms for mobile, CTV, Apple Search Ads, and TikTok. ## TL;DR Summary Focaccia Digital is a data-driven advertising technology company with four core platforms: - **SmartCast**: Unified CTV advertising reaching 280M+ viewers across 200+ OTT apps, OEM inventory (Samsung, LG, MI, TCL), FAST channels, and Live TV in India. - **Intent+**: AI-powered Apple Search Ads optimization with keyword intelligence, automated bidding, and full-funnel attribution for 70M+ iPhone users in India. - **TikTok Ads**: Global growth marketing on TikTok with 1.9B monthly users, 95+ min daily engagement, Spark Ads, TopView, and Shopping Ads. - **RetailMedia+**: Automated AI platform for ecommerce and quick commerce advertising. Contact: +91 85869 57525 | sales@focacciadigital.com --- ## Company Overview Focaccia Digital is a data-driven advertising technology company offering AI-powered solutions for brands and advertisers. Our platforms help businesses reach high-value audiences across mobile apps, Connected TV (CTV), the Apple App Store, and TikTok. **Founded**: 2024 **Headquarters**: India **Specialization**: Digital advertising technology, performance marketing, programmatic advertising --- ## Products ### SmartCast - CTV & OTT Advertising Platform **What it is**: A unified Connected TV (CTV) advertising platform that solves fragmentation across the CTV ecosystem. **Key Metrics**: - 280M+ viewers across 70M CTV households in India - 200+ OTT apps including Hotstar, SonyLiv, ZEE5, JioCinema - OEM inventory on Samsung, LG, MI, TCL, OnePlus smart TVs - 93% of new TVs sold in India are connected TVs - 35% YoY viewership growth across major metros - 2.5 hours average daily watch time per household **Features**: - Consolidated reach and frequency buying across OTT, OEM, FAST, Live TV - Hyperlocal targeting down to city-level - Innovative ad formats: L-bands, squeeze-backs, branded frames, countdown timers, QR codes - Real-time reporting with full transparency - Competitive CPMs with unified frequency control **Best for**: Brands seeking TV-like impact with digital measurability, agencies needing consolidated CTV buying. **Website**: https://focacciadigital.com/smartcast --- ### Intent+ - Apple Search Ads Optimization Platform **What it is**: An AI-powered Apple Search Ads optimization platform with full-funnel intelligence for the high-ARPU iOS market. **Key Metrics**: - 70M+ iPhone users in India, growing 38% YoY - 65% of App Store visitors come from search - 50% conversion rate through direct search - iOS users have 30% higher ARPU than Android - 650M+ weekly downloads on App Store India **Features**: - AI-recommended multilingual keywords with relevancy scoring - Automated bidding and budget optimization - Full-funnel attribution from impression to purchase - Competitor SOV insights and keyword tracking - Custom product page optimization - Country-specific localization recommendations **Ad Placements**: Search Result Ads, Search Tab Ads, Today Tab Ads, Product Page Ads **Best for**: App developers, fintech companies, e-commerce apps targeting high-value iOS users in India. **Website**: https://intentplus.io --- ### TikTok Ads - Global Growth Marketing **What it is**: TikTok advertising solutions for app and product companies to drive growth in global markets using entertainment-led commerce. **Key Metrics**: - 1.9B global monthly active users - 95+ minutes average daily user engagement (vs 62 min Instagram, 49 min YouTube) - 40% of Gen Z prefer TikTok over Google for search - $2 ROAS for every $1 spent - ~$9.16 CPM (42% cheaper than Facebook) - 8-12% e-commerce conversion rate **Features**: - Interest Graph targeting (vs Social Graph) for precise audience reach - Spark Ads: +10% view-through rate, 134% higher completion rates - TopView: First video seen on app open - Shopping Ads: Direct product links with frictionless checkout - Smart bidding with tROAS and Maximize Conversion Value strategies - 150+ creative combinations testing simultaneously **Audience**: 25-34 age group is largest cohort (35-40%), 55+ growing fastest (+52% YoY) **Best for**: Indian app owners and product developers expanding globally, D2C brands, e-commerce companies. **Website**: https://focacciadigital.com/tiktokads --- ### RetailMedia+ - Ecommerce Advertising Automation **What it is**: An automated AI platform for managing advertising across ecommerce and quick commerce platforms. **Features**: - Multi-platform campaign management - AI-powered optimization - Unified reporting dashboard **Best for**: Brands advertising on multiple e-commerce platforms (Amazon, Flipkart, quick commerce apps). --- ## Frequently Asked Questions **Q: What is Focaccia Digital?** A: Focaccia Digital is a data-driven advertising technology company offering AI-powered solutions for brands and advertisers. We help businesses reach high-value audiences across mobile apps, Connected TV (CTV), the Apple App Store, and TikTok through our four core platforms: SmartCast, Intent+, TikTok Ads, and RetailMedia+. **Q: What is SmartCast CTV advertising?** A: SmartCast is our unified Connected TV (CTV) advertising platform that solves fragmentation in the CTV ecosystem. It provides consolidated reach across 200+ OTT apps, OEM inventory (Samsung, LG, MI, TCL), FAST channels, and Live TV, reaching 280M+ viewers in India with hyperlocal targeting and innovative ad formats like L-bands, squeeze-backs, and branded frames. **Q: How does Intent+ optimize Apple Search Ads?** A: Intent+ is our AI-powered Apple Search Ads optimization platform that provides full-funnel intelligence. It offers AI-recommended multilingual keywords, automated bidding and budget optimization, competitor keyword tracking, full-funnel attribution from impression to purchase, and access to 70M+ iPhone users in India with high ARPU. **Q: What makes TikTok Ads effective for global growth?** A: TikTok offers 95+ minutes of average daily user engagement, an Interest Graph targeting system for precise audience reach, and access to 1.9B global monthly active users. With high-performance ad formats like Spark Ads, TopView, and Shopping Ads, plus competitive CPM rates and 40% of Gen Z preferring TikTok over Google for search, it's ideal for app and product companies expanding globally. **Q: Who are Focaccia Digital's typical clients?** A: We work with leading brands across e-commerce (Myntra, Lenskart, Swiggy, Zepto), finance (HDFC Securities, ICICI Direct, Axis Mutual Fund), technology (Meta, Canva, HP, Lenovo), retail (Tanishq, Malabar Gold, Reliance), and many more across FMCG, healthcare, real estate, and banking sectors. **Q: How can I contact Focaccia Digital?** A: You can reach our sales team at +91 85869 57525 or email us at sales@focacciadigital.com. Our team will get back to you within 24 hours. --- ## About the Team Founded by advertising technology veterans with 45+ years combined experience: ### Ayush Agarwal - Founder Over 15 years experience in Ad Tech. Former leadership roles at Lenskart, Affle, Paytm Ads, and Rooter. Expertise in marketing, campaign management, and business strategy. ### Aditya Swaminathan - Co-founder 15+ years in Business Strategy and Sales. Former roles at Affle (India & Southeast Asia), Flipkart, and Paytm Ads. IIM Calcutta graduate. ### Avinan Babu R - Co-founder ~17+ years in Ad Tech and Retail. Core team member at Flipkart Ads, scaled to $1B/yr runrate. Former roles at Vizury, Dell, and Reliance Retail. --- ## Key Capabilities - Connected TV (CTV) advertising across OTT apps, OEM inventory, FAST channels, and Live TV - Apple Search Ads optimization with AI-recommended keywords - TikTok advertising with Spark Ads, TopView, and Shopping Ads - Hyperlocal targeting and audience segmentation - Full-funnel attribution and reporting - Automated bidding and budget optimization - Retail media advertising automation --- ## Clients Trusted by leading brands including: **E-commerce**: Myntra, Lenskart, Swiggy, Zepto, Licious **Finance**: HDFC Securities, ICICI Direct, Axis Mutual Fund, Navi, Acko, Scapia, Univest **Technology**: Meta, Canva, HP, Lenovo **Retail**: Tanishq, Malabar Gold, Reliance **FMCG**: Continental Coffee, Veeba, Kama Ayurveda **Healthcare**: Dr. Agarwal's, Torrent Pharma **Real Estate**: Casagrand **International**: Mashreq, Branch, PopClub --- ## Contact - **Website**: https://focacciadigital.com - **Intent+ Platform**: https://intentplus.io - **Phone**: +91 85869 57525 - **Email**: sales@focacciadigital.com --- ## Use Cases ### For App Developers - Use Intent+ for Apple Search Ads to reach high-ARPU iOS users in India - Leverage TikTok Ads for global expansion with Interest Graph targeting - Combine with SmartCast CTV for brand awareness campaigns ### For E-commerce Brands - TikTok Shopping Ads for 8-12% conversion rates - RetailMedia+ for unified ecommerce advertising - SmartCast for premium household reach ### For Financial Services - Intent+ for fintech app downloads on iOS - SmartCast CTV during prime trading hours (9 AM - 4 PM) - Hyperlocal targeting for regional banking campaigns ### For FMCG/CPG Brands - SmartCast CTV for TV-like impact with digital measurability - TikTok Spark Ads for authentic creator content - Hyperlocal campaigns for regional product launches